The Behaviour Business 
Launch Event

book

📅

10th March

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9:30am-12pm

📍

The Crowne Plaza Hotel, London


Join leading experts to learn how applied behavioural science can help your business succeed - and grow - with examples from marketing, B2B comms, data, AI and more.

Based on the upcoming book The Behaviour Business.

Register

About the Event

the behaviour business ebook phone soft coverRichard Chataway, VP of BVA Nudge Unit UK, and our panel of experts will be sharing insights based on Chataway's new book, The Behaviour Business, published on 18th February.

Chataway will provide practical examples from government and business and exclusive contributions from world-leading experts to illustrate how the concepts of behavioural science can be applied to deliver successful business outcomes.

Attendees will hear from our panel of market-leading experts featured in the book how behavioural science can help deliver success across business.

Attendees will also receive a free copy of the book.

The Author

richard
Richard Chataway
Vice President, BVA Nudge Unit UK
Richard is one of the most experienced behaviour change practitioners in the UK, with over 15 years of success in applying behavioural science in government and business.

Panel Speakers

Kate Waters

Kate Waters

Leading advertising planner and Director of Client Strategy and Planning at the UK’s largest commercial broadcaster, ITV

Jason Smith

Jason Smith

Data innovation lead at Experian and host/producer of BBC radio documentaries on data privacy and AI

Nick Mason

Nick Mason

Founder and CEO of Turtl, a start-up revolutionising the world of B2B communications using behavioural science

Ted Utoft

Ted Utoft

Panel Moderator

Vice President of BVA Nudge Unit UK, Ted comes from the insights world and most recently was infusing Behavioural Science at our sister agency PRS IN VIVO. Ted helped launch BVA’s UK Nudge Unit in 2019 focusing on consumer behaviour change and sustainability.

Book Reviews

"To make decisions while effectively ignoring psychological or perceptual factors is disastrous for business decision-making. It will take time to redress the balance – but thanks to books like this it is starting to happen."
Rory Sutherland
TED Talk superstar and vice-chairman of Ogilvy Group UK

"Brilliantly inspiring - with his warm, witty approach Richard Chataway shows practical ways for businesses to go from hearing about behavioural science to actually profiting from it."

Bruce Daisley
Author of Sunday Times bestseller ‘The Joy of Work’ and host of the #1 business podcast ‘Eat, Sleep, Work, Repeat’

The Venue

The Crowne Plaza Hotel: 19 New Bridge St, London EC4V 6DB