Humans vs. Robots: Applying Behavioural Science for Retail Banking Success webinar


In this webinar, you will discover how, through embedding ‘test-tube behaviours’, the banking world can build products and services that work for humans, as well as robots.


The webinar will cover:

  • How the leading digital businesses of the 21st century (Facebook, Amazon, Netflix, and Google) have succeeded through behavioural science more than they have through technological innovation.
  • How to apply this theory to banking, illustrated with real examples, and drawing on industry trends such as financial inclusion and evolving channel strategies.
  • The reality of behavioural science within a regulated industry and how to handle the inevitable ethical questions raised as a result of learning how to influence behaviour.
  • The limitations of automation and AI in coping with human irrationality.

Richard Chataway, Vice President
at BVA Nudge Unit UK

Richard Chataway is Vice President of BVA Nudge Unit UK, and one of the most experienced behavioural science practitioners in the UK. He has worked in senior strategic roles for government in Australia and the UK, and for the four largest advertising agency groups, addressing behavioural challenges.

Contact Richard.

Caroline Ahmed, Commercial Director

Caroline Ahmed has over 17 years specialising in insight for the financial services and telecoms sectors. She plays a key role in the design of contemporary and incisive research programmes to inform business decision-makers.

Contact Caroline.

Edouard Lecerf, Deputy Managing Director
at BVA Group

With a career of more than 30 years in the world of studies (Ifop, SIG, Louis Harris France, Ipsos), he joined TNS Sofres and was appointed co-CEO in 2011, then World Director of Political and Opinion activities for Kantar Public in 2015. At BVA Group, Édouard is in charge of steering the Brand, Trends and Society division. He is also a member of the Executive Committee.