B.E. GOOD! Podcast
Jonah Berger: How to Drive Change Transcript
On our next episode we speak to Jonah Berger, professor at the Wharton School of the University of Pennsylvania, bestselling author of The Catalyst and Contagious, and world-renowned expert on change and how products, ideas and behaviors catch on.
Listen in to hear:
- How to change minds and incite action
- Why traditional approaches to change are so ineffective
- What the key barriers are to change and how to mitigate them
- The mistake that many business leaders and governments make in trying to drive change
- What Jonah has learned from studying urban legends and the spread of disinformation
