COGNITION Audit

A unique approach to changing behaviour through communication.

Using Behavioural Science to Optimise Communications

Cognition Audit Nudge Unit only

How it works

An expert review rooted in behavioural science, using our COGNITION framework:

IDEATE: ‘long list’ of optimisations identified via the COGNITION framework

PRIORITISE: shortlist of optimisations agreed, based upon feasibility, opportunity and likely impact

TEST: optimisations amongst the target audience, via a suitable method (selected according to requirements)

Deliverables include a set of recommended Communication Optimisations Guidelines (COGs). Each rooted in behavioural science theory and the COGNITION framework. Each designed to change specific behaviours.

More on Behavioral Science & Communications

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Persuasion is Not Enough

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Sciencing the sh*t out of communications

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Mind Your Language

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