A unique approach to changing behaviour through communication.
Using Behavioural Science to Optimise Communications
How it works
An expert review rooted in behavioural science, using our COGNITION framework:
IDEATE: ‘long list’ of optimisations identified via the COGNITION framework
PRIORITISE: shortlist of optimisations agreed, based upon feasibility, opportunity and likely impact
TEST: optimisations amongst the target audience, via a suitable method (selected according to requirements)
Deliverables include a set of recommended Communication Optimisations Guidelines (COGs). Each rooted in behavioural science theory and the COGNITION framework. Each designed to change specific behaviours.
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